I am a Chicago based Social Media Lead and Sr. Community Manager with big agency experience, who has also found notable personal social media success as well.
Personal Stats
Age: 28
Height: 6’0
Weight: That’s none of your business
Fun Fact: I believe that pigeons are the most misunderstood animal in our current society
About Me
Some know me as Russell, and others know me as @BigTucsonDad on my social media profiles. I came into the social advertising world as a self taught expert after building up my own online presence on X (I still call it Twitter though).
With 55k+ followers on Twitter, and 27k followers on Tiktok, I know a thing or two about connecting with online communities and creating loyal followings.
My professional experience comes from my time at VML as a Social Lead and Sr. Community Manager where I primarily worked on Coca-Cola’s Nutrition brands. During my time however, I touched over 15 different clients ranging from Modelo Beer, Oscar Mayer Weiners, and United Rentals in addition to my Coke work.
Whether it is in a professional setting, or my own personal accounts, I know how to get impressions and engagements.
BigTucsonDad
I will make content on my personal accounts about anything that I think of. I have a wide net of topics to talk about, because I simply am just a normal guy with various interests. The thing about social media is that you can’t over think it and still find success. People know there’s someone behind the keyboard, so act like it and be genuine.
My Brain is a Mystery
(Derogatory)
Oscar Mayer
Meal time really doesn’t have to be hard. Sometimes you need to let your hair down and just enjoy a hot dog. Or laugh at a hot dog shaped car. Either way, Oscar Mayer wants you to smile a little bit and enjoy both their product, as well as their silly and fun identity.
Make Food Fun
Minute Maid
Off the wall and juiced up, 24/7. Minute Maid aims to live life on the edge with an all gas and no breaks attitude. By jumping into the world of video games, street fashion, and skate culture, we have been able to connect with the rebellious nature of our younger audience.
Juice Heads
Simply Beverages
A clean and modern approach to the juice that you drink. Simply looks to bring a sense of upscaled healthy consumption into your morning routine, by keeping its ingredients simple and delicious. We aim to fit nicely into our older millennial audience by showing them that it’s ok to take care of yourself first every now and then.
Simply Elegant
Gold Peak
Golden hour doesn’t just happen twice a day, it’s whenever you need it to be. By combining passions for exploring the great outdoors, as well as artistic photography, we have emboldened our fans to find the small moments of life that just mean the most.
Golden Hour
Modelo Beer
Heritage. Culture. Machismo. Modelo defines all of these characteristics by supporting local artists, athletes, and those who serve their communities. All Modelo fans know one thing, and that is you must fight for what it is you want in life.